Stereo Creative | Roberts — Beacon Launch
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Beacon Launch

Giving the speaker market some soul


Roberts challenged Stereo to create a campaign to launch their colourful new bluetooth speaker — the Beacon — right at the start of the pandemic.

We quickly discovered that certain trends dominated the speaker market — potential customers held a negative bias towards colourful speakers. This was a problem. We had to shift the audience's perception to succeed.

We aligned the Beacon with a market where style and colourful expression are celebrated — not technology, but the home itself. By positioning the speaker as a tool of self-expression, we tapped into our house-proud sides at a time when all of us were spending much more time inside.


Positioning the Beacon as a Bluetooth speaker ‘For Homes With Character’, Stereo took inspiration from family portraits to create a music promo-style film featuring five diverse homes that showed off the owners’ personalities, quirks and abundant style—all set to a feel-good British hip hop track created specifically for the campaign.

Results and Learnings


increase in visitors to the Roberts’ site, compared to previous year


VOD view-through rate


more effective display ads in terms of CTR compared to industry average Sold Out product in first week

The campaign launched across TV, VOD, social, in-store and additional online channels, with a full-length version of the bespoke track in the works.


  • Market share gain, 
  • Product differentiation, 
  • product launch 


  • campaigns, 
  • film & motion 


  • Fashion & Retail