In 2022, we worked with Crocs to launch a limited-edition Ramadan collection. Building on the success of the campaign, Crocs came back to work with us for 2023, too.
Our strategy remained the same. Ramadan is a time of gratitude. It is as self-introspective as it is joyful. Yet on the market, everyone creates campaigns around the piousness of the occasion. This left us with the opportunity to capture the celebration and joy that other brands miss.
Unlike other seasonal campaigns, we wanted Crocs to feel fun, playful and individual. To understand and faithfully represent the cultural occasion, we reengaged community and creative collective Muslim Sisterhood to consult.