Converse needed to launch the latest iteration of their iconic One Star Black with a fresh and experimental campaign that highlighted European artists who embodied the subversive soul of their city.

Creatives from London, Paris, Milan and Berlin repped their hometowns through 4 neon colourways, each celebrating skate culture, DIY aesthetics and the joys of keeping it local.

The campaign needed to feel like a clash of visual mediums, fusing the raw grit of the street with the unexpected beauty of low-fi digital imaging.

The One Star is a skate culture staple that’s been reborn over and over since the 90s. Our line "Roll Like A Local" celebrates the enduring legacy of the One Star within skate culture as a declaration of belonging to a community and local identity.

Our visual approach was one of collaboration and experimentation with our artists, merging stop motion, 3D photogrammetry, lifestyle images and lo-fi graphic language captured on the street. The result is a freeform combination of styles and techniques rich with urban texture, candid audio and the cultural references of each artist. The 4 colourways acted as a banner for each city and were used to unify sets of assets.

The campaign launched globally with the product drop in late summer across digital, social, Converse.com and our artists’ social feeds.