Roberts Beacon

Beacon Launch

Bringing personality and style to a soulless speaker market

Emotions

To launch its new Bluetooth speaker, beloved British audio brand Roberts challenged Stereo to create a campaign that captured the colourful personality and style of the Beacon in a market saturated with faceless black and white speakers.

Create

Positioning the Beacon as a Bluetooth speaker ‘For Homes With Character’, Stereo took inspiration from family portraits to create a music promo-style film featuring five diverse homes that showed off the owners’ personalities, quirks and abundant style—all set to a feel-good British hip hop track created specifically for the campaign.

Impact

The campaign launched across TV, VOD, social, in-store and additional online channels, with a full-length version of the bespoke track in the works. Check back soon for the full campaign results.

stereo creative
stereo creative
stereo creative
stereo creative
stereo creative
stereo creative
stereo creative
stereo creative
stereo creative
stereo creative

Digital / Branding / Motion / Strategy /

Brand Creation / Campaigns / Digital Experiences / Film & Motion /

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