Roberts Beacon

Beacon Launch

Bringing personality and style to a soulless speaker market

Emotions

To launch its new Bluetooth speaker, beloved British audio brand Roberts challenged Stereo to create a campaign that captured the colourful personality and style of the Beacon in a market saturated with faceless black and white speakers.

Create

Positioning the Beacon as a Bluetooth speaker ‘For Homes With Character’, Stereo took inspiration from family portraits to create a music promo-style film featuring five diverse homes that showed off the owners’ personalities, quirks and abundant style—all set to a feel-good British hip hop track created specifically for the campaign.

Impact

The campaign launched across TV, VOD, social, in-store and additional online channels, with a full-length version of the bespoke track in the works. Check back soon for the full campaign results.