Following the success of the Crocs Ramadan campaigns from 2022 and 2023, Crocs came back to us to work on their 2024 limited-edition collection.

Like before, we wanted to work alongside the community and creative collective Muslim Sisterhood. This time around, we let them lead the way using their own stories and experiences during this religious occasion.

Our concept focuses on the intimate moments between family and friends after Ramadan. We wanted to capture wholesome and joyful snapshots during the celebration whilst bringing touches of Eid’s opulence — using glistening effects but making sure the creative and styling still felt traditional.

To give the concept a personal look and feel, we captured the film through a documentary-style lens, using candid camera moves and zooms — documenting hugs with close friends and the younger family members running around in excitement.