Working with Twitch to create a community-focused promotion that empowered streamers in a one-of-a-kind campaign, the Hype Challenge was a moment to bring the Twitch community together. All-out energy, all-out fun and all-out Twitch.
Collaborating with Twitch streamers, we produced an impactful story that championed a sense of community in a truly fresh way. Using Twitch’s bold colour palette, we created playful visuals to bring unstoppable energy to the campaign with custom 3D assets and even the addition of an inflatable goat.
In addition to engaging the Twitch community in a meaningful way across Europe, our 3D title effects were rolled out across markets in Taiwan, Japan, Latin America, Australia, and New Zealand.
Working with Twitch to create a community-focused promotion that empowered streamers in a one-of-a-kind campaign, the Hype Challenge was a moment to bring the Twitch community together. All-out energy, all-out fun and all-out Twitch.
Collaborating with Twitch streamers, we produced an impactful story that championed a sense of community in a truly fresh way. Using Twitch’s bold colour palette, we created playful visuals to bring unstoppable energy to the campaign with custom 3D assets and even the addition of an inflatable goat.
In addition to engaging the Twitch community in a meaningful way across Europe, our 3D title effects were rolled out across markets in Taiwan, Japan, Latin America, Australia, and New Zealand.
