Nike needed a new and cohesive visual language to implement across global promotional campaigns. The design system needed to be flexible and distinctive to reflect their newly elevated global direction.
We used heat mapping technology to create an abstract design system that responds to seasonal changes. Morphing throughout the year to give campaigns seasonal specificity and visual consistency, the dynamic movement of sport is reflected by varied heat levels. The toolkit comprises creative direction, motion and tone of voice guidelines.
Nike needed a new and cohesive visual language to implement across global promotional campaigns. The design system needed to be flexible and distinctive to reflect their newly elevated global direction.
We used heat mapping technology to create an abstract design system that responds to seasonal changes. Morphing throughout the year to give campaigns seasonal specificity and visual consistency, the dynamic movement of sport is reflected by varied heat levels. The toolkit comprises creative direction, motion and tone of voice guidelines.
