Nike tasked Stereo with creating something new for the invite phase of Member Days, a biannual event that celebrates Members for their participation in the Nike community. The creative ask was to encourage Member participation and provide a clear snapshot of everything to come throughout the weeklong celebration.
The final concept was a microsite showcasing product drops, daily activations and Member rewards. The site allowed users to access product pages across the Nike App and interact with exclusive content and benefits. Stereo also built the SU24 Member Days toolkit outlining the design system and messaging hierarchy to support the campaign roll out across the Nike Digital ecosystem.
Nike tasked Stereo with creating something new for the invite phase of Member Days, a biannual event that celebrates Members for their participation in the Nike community. The creative ask was to encourage Member participation and provide a clear snapshot of everything to come throughout the weeklong celebration.
The final concept was a microsite showcasing product drops, daily activations and Member rewards. The site allowed users to access product pages across the Nike App and interact with exclusive content and benefits. Stereo also built the SU24 Member Days toolkit outlining the design system and messaging hierarchy to support the campaign roll out across the Nike Digital ecosystem.
