We partnered with Converse to launch a high-energy summer campaign celebrating self-expression. The campaign aimed to capture the unique feeling of community, togetherness and euphoria associated with festival season.
The all-female mosh pit showcases the transformative power of unity and how collaboration amplifies our collective creativity. The Rule Summer campaign is about letting go of inhibition and loudly being who you are by capturing the raw energy of the festival atmosphere.
We partnered with Converse to launch a high-energy summer campaign celebrating self-expression. The campaign aimed to capture the unique feeling of community, togetherness and euphoria associated with festival season.
The all-female mosh pit showcases the transformative power of unity and how collaboration amplifies our collective creativity. The Rule Summer campaign is about letting go of inhibition and loudly being who you are by capturing the raw energy of the festival atmosphere.
