London
San Francisco
OpenTable
Make Magic
More Than Reservations
The Brief
OpenTable revolutionised the way people make restaurant bookings — and the way restaurants run. The benefit for diners is clear, but some restaurateurs didn’t realise all the ways that OpenTable helps deliver flawless dining experiences.
Our challenge? To reintroduce OpenTable as the ultimate partner for restaurants that make magic happen before, during, and after service.
Where the Magic Happens
Enter “OpenTable. Make Magic,” a film that pulls back the curtain on the secret ingredients of great service. With animation, 3D visuals, and playful metaphors, we show how OpenTable seamlessly orchestrates everything diners don’t see.
Serving It Up
We launched the campaign across Facebook, Instagram, TikTok, and YouTube, hitting consumers and restaurateurs alike with one clear message: OpenTable helps diners find you at your best.
objectives
- Awareness,
- Brand purpose
services
- film & motion
industries
- Technology,
- Entertainment & Media
services