Nike wanted Stereo to launch a shoe inspired by science, specifically caesium, across EMEA on digital channels. Our key challenge was to make a silhouette with an impressive innovation story appeal to a fashion-conscious, largely female audience.

We created a campaign across Nike’s platforms that framed the science of the shoe’s design as the perfect platform for setting off consumers’ unrestrained reactions —brought to life through film, illustration, design, storytelling and 3D motion.