Nike approached us to refresh their promotional visual centre. The promotions Nike run throughout the year are an opportunity to give back to their dedicated community, offering high-quality products at head-turning prices. We wanted a direction that brought the brand and its audience closer together — something that was eye-catching yet had the flexibility to be used again and again.

Nike are on a mission to ‘make people move’, so we created a visual identity that was full of kinetic energy. A playful kaleidoscopic effect entices consumers while a metallic, futuristic palette gives a premium feel. The 3D assets can be mixed and matched across campaigns, giving the toolkit flexibility and a longer lifespan.