Nike Football invited Stereo to help launch two of their most fear-inducing football boots on social: the Nike Phantom VNM and Mercurial VPR. Our goal was to reach football-obsessed teens in a way that would ignite their imaginations.

Tested by challenges set by YouTube stars Chunkz and Yung Filly, we created an identity for the boots’ wearers embodied by ex-Arsenal star Alex Iwobi: the GameKillers. A gaming-inspired visual language brought the concept to life.

The reactive social campaign ran across Nike’s and Pro:Direct’s owned media. It adapted in real time to keep up with the latest big match scores, as dictated by Nike athletes wearing the boots. The result? Sold-out stock for both lines in-store.