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Rule Summer

Wish You Were Here


Converse wanted a dynamic and high-energy summer campaign that celebrates their seasonal range of iconic footwear.

Focusing on the idea of self-expression during the festival season, our campaign 'Rule Summer' captures the feeling of community, togetherness and undeniable freedom and joy.

Set in an all-female mosh pit, we united Baby Queen and four other style game-changers to form an empowering collective. Together, we showcased the transformative power of unity, highlighting how collaboration amplifies our creativity.


Evoking a sense of letting go and not being afraid of who you are, we captured the high, raw energy of a festival atmosphere.

Led by and featuring women, the studio shoot celebrated different style tribes owning and expressing their individuality — encouraging viewers to embrace their unique style and authenticity with Converse.

Results and Learnings

The campaign launched across all key European markets through OOH and paid media.