To celebrate and promote Berghaus’ long-standing — but little known — repairs service, we rebranded and relaunched Repairhaus.
Since their foundation in the 60s, Berghaus have offered free repairs on any of their items, for life. Yet, very few of their customers had ever heard of this benefit. In a world where more and more brands are offering sustainable policies, we wanted to establish Berghaus’ reputation as a brand with repairs in their DNA.
Beyond savvy environmentalists, the majority of people are still impacted by the culture of ‘new’. Newness has more cultural currency than second hand. We needed to celebrate the durability of Berghaus gear — demonstrating their products stand the test of time, with repairs as added value.
After doing our research, we unearthed a word that resonated across the board — resilience. Resilience is an ability to recover quickly. For us, this perfectly represented the service and promise: Repairhaus makes durable products resilient.