Berghaus

Repairhaus

Free Repairs for Hardworking Gear

Emotions

Since their foundation in the 60s, Berghaus have offered free repairs on any of their items, for life. Yet, very few of their customers had ever heard of this benefit. In a world where more and more brands are offering sustainable policies, we wanted Berghaus to be recognised as a brand with repairs in their DNA.

Create

‘Free Repairs for Hardworking Gear,’ our tagline, headed up a refreshed, ownable ‘Northern’ tone of voice, created to inspire and educate. Our design direction took inspiration from handmade dockets and tactile textures, celebrating the people behind the repairs. Brand guidelines, a brand toolkit and a motion film were born, giving Repairhaus the distinctiveness it deserved.

Impact

The Repairhaus section on the Berghaus website is now live, with comms due to go out on social channels and YouTube. It’s only the start of the Repairhaus campaign and we’re excited to see it rollout over the coming months.