Twitch Unity is an initiative that heroes under-represented communities during key calendar moments of the year such as Pride Month, Black History Month and International Women’s Day.

This year’s Pride Unity campaign featured 23 LGBTQI+ streamers from the UK, France, Germany, Italy and Spain in a suite of montage assets and spotlights for use across Twitch and social platforms.

Bespoke icons and illustrations supported the visual language, tied together with a series of motion principles and animation guidelines from Stereo.

Unity spotlights individual streamers via their own channels and also brings together a diverse range of personalities under a single celebratory banner. A montage of interviews, streaming clips and illustrations combine to create a maximalist approach, packed with visual richness and flare that is unmistakably Twitch.

The Twitch Unity brand language needed to flex from the functional and straightforward to the most expressive, energetic and occasionally the outright chaotic.

The diverse personalities at the heart of our Pride campaign were the creative starting point for our ‘pill’ device, which acted as a portal to transport the viewer to and from the Unity world.

Streamer videos and screen captures were augmented with 3D iconography, Twitch emotes, saturated colours and bespoke illustrations by Ohni Lisle — creating a maximalist approach packed with visual richness and creative flare that was unmistakably Twitch and full of Pride energy.