London
San Francisco
Twitch
Hype Challenge
BRINGING THE HYPE
THE BRIEF
Twitch is nothing without its streamers — and streamers are nothing without their fanbase. Hype Challenge acts as a moment to bring the Twitch community together. The more the community engages with a streamer, the more subs, Bits and prizes they unlock. For a limited time, it’s all-out energy, all-out fun and all-out Twitch.
Working with Twitch we wanted to create a community-focused campaign that empowered streamers — building a toolkit that they could use to drive support from their supporters.
CREATIVE
Using Twitch’s bold colour palette as our launch pad, we created bright and playful visuals to bring unstoppable energy to the campaign. We even experimented with custom 3D assets to include the addition of an inflatable goat — obviously.
Working in collaboration with Twitch streamers, we produced an impactful story that championed a sense of community in a truly fresh way. Resonating with our intended audience and keeping them close to the heart of the action.
All of this came together in a fast-paced one-of-a-kind campaign bursting with energy.
RESULTS
As well as engaging the Twitch community in a meaningful way across Europe, our 3D title effects were rolled out across markets in Taiwan, Japan, Latin America, Australia and New Zealand.
objectives
- Awareness,
- Create a movement,
- Celebrate community
services
- campaigns
industries
- Technology
services