Rapide

Bike Branding

Building a ‘sportive riding’ brand that takes group cycling to the next stage

Emotion

With more and more people taking up cycling and large-scale high-level cycling events
becoming increasingly popular, UK cyclists were ready for a brand that embraced ‘sportive riding’ and elevated it to the next stage.

Create

We developed a stylish, dynamic look that spanned logo, typographic treatment, colour ways, on-bike graphics and naming for the range. In short, everything for the most stylish commute on two wheels.

Impact

Rapide launched into the bike market with fantastic feedback from the cycling world. Building on a successful debut year, Rapide has since increased their offering year on year with even bigger and better ranges.