Paysafe

Brand Guidelines

Pushing the boundaries of how brand guidelines are delivered.

Emotions

Online payments company Paysafe challenged Stereo to create a best-in-class online home for their brand guidelines. Our hardest challenge was to make users potentially suffering from guidelines fatigue fall in love with the brand from the off.

Create

Rather than just create a formulaic downloadable pdf and webpage, Stereo went back to Paysafe with an interactive digital experience allowing you to play with their brand identity in WebGL. This way we immediately set the tone for Paysafe as a leading innovative payments company to newcomers.

Impact

Our guidelines set a new standard in how people think about brand guidelines and proved to our own team that every brief really does offer an opportunity for provocative creativity. Check back soon for results.