Nike

Zen Run

Connecting a brand built on competitiveness to an audience focused on well-being

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  • Emotions

Nike challenged us to create a unique brand experience for female runners inspired less by competitive running and more by wellness. Our key challenge: to align and elevate Nike Running’s brand to runners who weren’t always watching the clock.

  • Create

With the help of female wellness influencers, we spread balance and calm to urban running routes, building a holistic experience that encouraged mindful running. In-store, social and experiential were the key opportunities for runners to press reset on their well-being.

  • Impact

The initiative became a word-of-mouth hit among running influencers—quickly spreading from Barcelona to key Nike markets including Paris, Berlin, London and Istanbul. Competitive communities made way for collective wellness.

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Digital / Branding / Motion / Strategy /

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