Nike

React Hyperset Launch

Staying true to today’s most underestimated sport: netball

stereo creative
  • Emotions

With limited presence among a grassroots netball audience, Nike asked Stereo to launch their first ever netball shoe on their owned social channels. But rather than just list product benefits, they wanted to elevate the gritty athleticism of a widely misunderstood sport with something that would resonate with real players.

  • Create

We created a social campaign comprising of a film, stills and community polls that featured three English netball athletes at the top of their game. The fast-paced, raw energy of netball became our focal point in a rough-edged and authentic treatment that dramatised the on-court pressures of only having three precious seconds on the ball.

  • Impact

Originally intended to launch only on Nike’s owned social media channels, our client ended up backing a paid media spend to ensure impact spread far and wide. Our audience’s comments lit up social media, fulfilling our goal from the outset to create something that would inspire and connect with real netball players.

stereo creative
stereo creative

Digital / Branding / Motion / Strategy /

Work with us

Let us amplify your brand for a modern world.

Get in touch