Emotions

We approach photoshoots the same way we approach conceptual work — by gaining a deep understanding of our audience. So when Nike Factory Stores asked us to art direct campaigns for their recent collections, we did a deep dive into the youth market, sports categories and latest trends.

Create

We partnered with Nike EMEA to produce the photoshoots. Working on everything from concept to art direction and retouching to delivery. We brought in talent from far and wide, partnering with renowned photographers and up-and-coming self-shooters, plus stylists and art directors.

Impact

The campaigns and images were created to work across multiple platforms and channels and viewed by millions of sport and lifestyle fans across Europe — appearing on Nike App, email, Instagram and more.

Nothing Stops the run

ATP Tennis

Air Max 720 – Air Max Month 2020

Tennis