Emotions

Miro, the collaborative whiteboard, had taken the ‘wfh’ world by storm during the pandemic. And now, they were about to make things supersonic, launching lots of new features that would transform online collaboration even more. Forget jumping screens and stagnant zoom calls, Miro Smart Meetings were set to change presentations and meetings for good.

Our task? To make an anthem film to launch the new suite of features at a live conference.

Create

Our chosen concept, ‘More’, hyped up all the new features. We worked quickly, bringing the playful script to life with slick type animation, impactful use of Miro’s distinctive UI, carefully curated footage, bespoke interactions and a driving beat. The final piece delivered on energy and distinctiveness, giving everyone a taste of what was to come.

Impact

The video was showcased at a keynote address and live-streamed to viewers at home, after which it was widely shared on Miro’s social channels.