Reality on demand.
Building app platform
NBCUniversal International came to us with a unique brief; they were creating an all-reality subscription video on-demand service. And they wanted help to differentiate the service and stand out from the crowd.
With a strong brand strategy and name provided by NBCUI – hayu – Stereo assisted in developing the look and feel of the brand.
Working alongside NBCUI, Stereo defined the UX for the website to help to create one of the most intuitive, socially integrated SVOD services on the market.
Addictive and Irresistable
hayu is a true innovation in SVOD and the first all-reality service of its kind. It’s about the content – and then so much more; it’s a fully integrated entertainment platform featuring news, social feeds and short-form “snippets” that eliminates the old “second-screen” approach to TV viewing. Above all, it’s the ultimate destination for anyone who is passionate about reality.