The way we shop is changing. Rapidly. Crypto, AR shopping, mobile wallets and real-time order management tracking felt like daydreams yesterday. Now they’re here and serious. FIS wanted to show c-level executives that they were at the forefront of this change with an innovative direct marketing campaign.

Enter a new way to navigate and learn. We created virtual worlds using Twinmotion and 3D motion graphics for each of FIS’ six verticals. Then we used machine learning to allow users to track and explore them with hand-gestures alone. A revolutionary way to use cutting-edge technology to capture the attention of a time-poor audience.

Reaching CTOs & CEOs is not a straightforward task. But when you're innovative and unique in your approach, it's easier. This lead generation campaign enabled the solution and product stories to be told in a more compelling way while making the required cut-through. After seeing impressive engagement, the campaign has been extended to run across other verticals too.