Emotions
We partnered with influential global football media brand, COPA90 to help bring the FIFA World Cup 22 to life and kick it right into the homes of the Gen-Z and Millennial fans with a bang.
EA Sports
FIFA 23 History Makers
Making history with COPA90.
Create
Together we took the game’s ‘History Makers’ campaign and through dynamic graphics and fast-paced game-like animations brought it to life - introducing the key player pairing of past and present heroes to their adoring fans.
Impact
The social campaign drove the football-hungry fans to update their game with the latest players and updates during the World Cup and stay on top of the all-important conversation through the ‘EA Sports FIFA’ 28.5M followers on instagram.
Brand Creation / Campaigns / Digital Experiences / Film & Motion /
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