We partnered with influential global football media brand, COPA90 to help bring the FIFA World Cup 22 to life and kick it right into the homes of the Gen-Z and Millennial fans with a bang.

Together we took the game’s ‘History Makers’ campaign and through dynamic graphics and fast-paced game-like animations brought it to life - introducing the key player pairing of past and present heroes to their adoring fans.

The social campaign drove the football-hungry fans to update their game with the latest players and updates during the World Cup and stay on top of the all-important conversation through the ‘EA Sports FIFA’ 28.5M followers on instagram.