Emotions
Converse collaborated with influential sneaker store Sneakersnstuff to build hype amongst influencers ahead of a limited-edition One Star product release.
Converse
Converse x Sneakersnstuff
Camouflaged for visibility
Create
We emphasised the theme of the products with camo graphics, uniform type and a living-wall experience. To counteract the military aesthetic, we introduced a flower-power concept to explore the idea of war and peace and highlight the unique colours.
Impact
As well as sneakers, the collaboration also featured a range of co-branded military-influenced apparel. With visibility across target youth audience channels, sold-out product ranges and increased engagement and hype across digital, social and influencer channels.
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