Spark Progress Website
Turning campaign highlights into a deep dive digital experience
Converse wanted Stereo to create an email for internal communications to showcase the highlights of their global ‘Spark Progress’ campaign. Because of all the things they had to celebrate, however, there was simply too much to include in a simple newsletter.
To further our client’s best interests, we went back to Converse with a completely fresh way to make the most of their campaign achievements—a scroll-stopping standalone microsite featuring parallax design, animating stats counters and rich media.
Our work proved that any brief is an opportunity to do great work. Internally, our teams have since used the site as an example to showcase our service offering and successfully challenge briefs, while the site itself blew up worldwide through Converse’s own networks.
Digital / Branding / Motion / Strategy /