Imagineering the future of the BBC’s media landscape
The BBC came to Stereo wanting to get their 14-24 year old viewers excited about what BBC media would look like in the future. Their R&D department boasted a whole range of thrilling tech-driven ideas, but they were missing a better way to shout about them.
We delivered an instantly shareable video using an on-trend ‘vaporwave’ aesthetic that was pure future-retro cool. Our boundary-blurring, mixed media approach featuring BBC Radio 1 DJ Sara Amfo made sure our audience’s future media mix got noticed.
Our film was spread and shared across the BBC’s social channels, targeting hard-to-reach viewers on the digital platforms they feel most at home. Since launch, we’ve witnessed the successful realisation of some of the BBC ideas showcased in the film with pride.
Digital / Branding / Motion / Strategy /