Pioneering on every platform.


Full brand experience

Microgaming is a leading game developer, with an impressive portfolio of over 600 products.

Stereo was approached to develop the biggest rebrand in its history, and retained as lead agency to ensure the brand stays an industry leader.


Our audience eat, sleep and breathe online gaming, so it was important that the brand and tone of voice reflected this immersive experience. Players are always looking for the next big thing so it’s equally important to keep on top of the latest innovations.


We created a brand experience that portrays the future of gaming as an immersive world of relentless imagination by developing a visual identity that is always moving, morphing and changing. The brand language is now as futuristic as the games themselves, with innovation at the heart of everything we do. Whether it be VR experiences within a Cryo Lab at event spaces visited by tens of thousands to pioneering films utilising the latest technologies.


We have worked with Microgaming for the past 4 years to help establish them as the market leader, and much more than that, we have shared their vision to embrace innovation and bring their customers along for the ride.

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